（８０）在企划的过程中，我喜欢在伟大创意未知世界边缘冒险的感觉；但只要懂得利用事实为有力武器，我们就有机会攻城掠地。
“In all of our planning I like to feel that we adventurously live on the fringe of the Great Creative Unknown, but if we are properly armed with facts we are always better prepared to enter it.”
（８１）文字，是我们这行业的一种利器。文字在意念的表达中，注入热情和灵魂。
“The grist for our mill is still words. Words as they put the sock and soul into the expression of ideas.”
（８２）我相信广告最大的危险之一，不在误导群众，而是让他们觉得要命的无聊。
“I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.”